3D Systems has continued its streak of buying startup businesses with its latest acquisition of The Sugar Lab, a micro-design firm based in Los Angeles, California. The Sugar Lab is dedicated to 3D printing customized, multi-dimensional, edible confections in real sugar.
The Sugar Lab was founded by Kyle and Liz von Hasseln earlier this year. Both of them had experience architectural design and they are based in Los Angeles. The idea of The Sugar Lab originated when Liz and Kyle wanted to print a birthday cake for a friend of theirs.
Kyle and Liz used 3D Systems’ Colour Jet Printing technology to print on a sugar bed with different flavoured edible binders that meet all food safety requirements. The Sugar Lab will be immediately integrated into 3D Systems’ professional and consumer content-to-print platforms.
“The overlap of technology, food and art is so rich, and the potential for customization and innovation is limitless,” said Liz von Hasseln, cofounder of the Sugar Lab. “We see our technology quickly evolving into a variety of flavors and foods, powered by real food printers for professionals and consumers alike and we could not think of a more qualified partner than 3D Systems to help make that a reality.”
“I believe there is a social covenant for indulgence that begins with desserts and The Sugar Lab will accelerate our ability to bring edible 3D printables to the masses while empowering chefs, restaurateurs and confectioners with never before explored digital creation tools for food,” said Avi Reichental, President and CEO of 3D Systems. “We are absolutely thrilled to partner with two kindred spirits; Liz and Kyle von Hasseln to quickly re-purpose our core 3D Systems print technology and jointly create delicious, custom confections.”
About 3D Systems:
3D Systems is a leading provider of 3D content-to-print solutions including 3D printers, print materials and on-demand custom parts services for professionals and consumers alike. The company also provides CAD, reverse engineering and inspection software tools and consumer 3D printers, apps and services.