Instant Pot has received a cult following and quickly has become the top seller on Amazon in the Home and Kitchen category. It has amassed the highest number of reviews out of any top seller with almost 40,000 reviews and an average rating of 4.6 out of 5 stars.

Instant Pot is expected to be a hot seller on Black Friday. With Black Friday savings of up to 30%, Instant Pot will find itself in homes across the country. Amazon sold a stunning 215,000 Instant Pots on Amazon Prime Day last year. More units are expected to be sold this year during Black Friday. Instant Pots are not often on sale so this is a good time to pick one up if you are planning on getting one.

Update: Instant Pot is so popular this year that Kohl’s sold out in just a few hours online. It even appears that it is sold out on some models on Amazon.

Amazon is currently selling the classic Instant Pot DUO60, which is 6-quarts for $84. It normally retails for $99, so you can save $15 on it.

The Instant Pot Duo Mini is a smaller 3-quart version that is on sale for just $49. You can save $20 from the retail price of $69. The Duo Mini is plenty big as it can hold up to 12 cups of cooked rice. It’s perfect for couples or small families.

Instant Pot functions as a pressure cooker, slow cooker, rice cooker, warmer, steamer, and even yoghurt maker. The company claims you can make your food up to 70% faster with the device. Instant Pots are made from non-toxic stainless steel manufactured from food grade 304 and with no chemical coating. They also have a 3-ply bottom for even heating. The fully sealed environment means that the nutrients and flavors stay in the food. Instant Pot has spent a lot of time making their device perfect. That’s the biggest reason for their tremendous popularity.

Instant Pot takes safety seriously. Their pots are UL and ULC certified and they have 10 safety mechanisms.

One of the best things about the Instant Pot is the huge community that has formed around it. Recipes are shared across Pinterest, Instagram, and especially Facebook. The Instant Pot community on Facebook has over 700,000 members who share tips and recipes.

Instant Pot has managed to create an iconic brand with next to no marketing. It’s impressive and a testament to the quality of the product. Now is the perfect time to pick up one their recently announced Black Friday deals and get cooking.